réallocation budgétaire to PMax campaigns: le nouveau Google Ads experiment 

Budget is the lifeblood of publicité marketing. A well-thought-out allocation can make all the difference between a successful campagne and one that stagnates. To help marketers maximiser their ROI, Google Ads is teste un nouveau method: measuring l'impact de reallocating budget to PMax campagnes. What exactly is it? And comment you use it? Find the answers here. 

Qu'est-ce que le nouveau experiment to reallocate the budget to PMax campagnes? 

Controlled experiments in réallocation budgétaire 

With PMax, Google’s artificial intelligence takes care of everything: delivery, audiences, en temps réel enchères, et plus encore. AI refines your campagnes and boosts your return on spend. 

If this publicité tool vous permet de maximiser your results, it is tempting to allocate your entire publicité budget to Performance Max campagnes. 

But comment you be sure you’re making the right choice? 

Until recently, this was difficult. Then Google a présenté un nouveau update that measures l'impact de reallocating budget to PMax campagnes. 

Marketers can now reallocate budgets de Dynamic Search Ads (DSA) or Display campagnes à PMax and evaluate the performance of this choice. 

Enhanced overall performance

Through these controlled experiments, marketers gain concrete insights into the effectiveness of reallocating budget to PMax campagnes. They can: 

• accurately assess l'impact de their choices; 

• compare the performance of traditional campagnes, such as DSA or Display, with that of PMax; 
• make informed decisions on optimising budget allocation. 

Ultimately, Google’s update translates into a better retour sur investissement and enhanced overall performance. 

Alongside these new teste methods, Google continues to promote ia-marketing" class="blog-internal-link">automatisation and artificial intelligence on Performance Max. Over the course of the year, we can expect to see numerous improvements aimed at further optimising ROAS. But once again, l'impact de these changes will need to be measured. 

comment l'impact de réallocation budgétaire be measured?

Google offers a guide to teste réallocation budgétaire to PMax campagnes. Voici the main steps: 

• Go to your Google Ads account and click on the "campagnes" icon. 
• Click on the drop-down menu, then go to "Experiences"; 
• Click on the "+" button and then select "Performance Max Experiences"; 
• Select the "Test campagne" or "Display campagne" option and click "Continue".
• Click on “Set up your monitoring campagne”. 
• de there, select an eligible campagne, define the proportion of traffic à allocate between the control campagne and le nouveau PMax campagne, then configure the processing. 
• Click Next; 
• Name your campagne;  
• Define the start date and end date; 
• Click on "Schedule".

Your experiment is ready to be a lancé!

Good to know: Not all Display or DSA campagnes are eligible to participate in the experiment. To be eligible, they must be currently running and not part of other Google Ads experiments. 

Need help getting the most out of PMax? Feel free to contact our Google Ads agency pour optimiser your publicité campagnes.