Découvrez les nouveautés de Google Ads API v20

On 4 June 2025, Google released les dernières version of its publicité interface API. de adding negative mots-clés à segmenting reports and Demand Gen campagnes, annonceurs can now take advantage of a host of innovative features. découvrez all le nouveau features of Google Ads API v20. 

Adding negative mots-clés in Google Ads API v20 

Thanks to the update, you can add negative mots-clés to your Performance Max campagnes. The goal? To prevent your publicités de appearing on certain prohibited queries. This applies à both Search and Shopping. 

Par exemple, your competitors’ products, the terms « free » or « comparison ». 

By doing so, you can target your audience more precisely to boost your conversions. And above all, you do not pay for irrelevant clicks. 

Optimised Demand Gen campagnes

Demand Gen campagnes are improving with Google Ads API v20. The ad_network_type report is now divided into YOUTUBE, MAPS, découvrez, and GMAIL. Before the update, all data was grouped under the GOOGLE_OWNED_NETWORKS segment. This new segmentation gives you more granularity pour vos campagnes. 

en plus to this feature, Demand Gen campagnes support new metrics for comparable conversions by platform. Par exemple: 

• platform_comparable_conversions_from_interactions_rate
• platform_comparable_conversions
• platform_comparable_conversions_value_per_cost
• cost per comparable platform conversion
• value_per_comparable_platform_conversion
• value_per_comparable_platform_conversions_by_conversion_date
• cost_converted_currency_per_platform_comparable_conversion, 
• etc. 

More accurate conversion tracking 

With its new version, the API vous permet de modify the google_ads_conversion_customer field for an existing customer. Il s'agit particularly useful in two situations:

• enable multi-account conversion tracking 
• replace its existing conversion tracking parent with another administrator account.

en plus to this change, the Google Ads API v20 adds un nouveau field: ClickConversion.user_ip_address. This field vous permet de pass a user’s IP address when sending an offline conversion to Google Ads. Par exemple, when a purchase is completed by phone or in-store after clicking on an online ad. With this field, offline conversion attribution becomes more accurate. Google can better match the initial click to the conversion, especially if other identifiers are not available.

But be careful, because in Europe (European Economic Area, United Kingdom and Switzerland), Google is not allowed to send the IP addresses of users in these regions. If you work internationally, you will Par conséquent need to incorporate conditional logic. 

Other features of the Google Ads API v20

The Google Ads API v20 update includes several other features, such as: 

• AudienceInsightsService provides you with more detailed information about YouTube selections. 
• New segmentations are available for devices, video indicators, etc. Cela permet for more refined audience data. 
• Planning is now possible based on your own proprietary user lists. The result? You can target your reach forecasts more effectively. 

En savoir plus in the Google release notes.

While most of these features are available automatically, you may occasionally need to update your client libraries and client code. 

Please do not hesitate to contact our Google Ads agency pour optimiser your publicité campagnes.