Google Ads : un nouvel outil pour détecter les erreurs de données de panier

Google Ads has just a lancé a diagnostic tool dedicated to panier d'achat data. Its role is to help annonceurs quickly identify errors that affect the accurate tracking of e-commerce conversions. These errors often occur when the information transmitted by the site web does not match the information recorded in Merchant Centre.

Thanks to this tool, annonceurs now have immediate visibility into issues that have long remained invisible, yet are crucial to campagne performance.

A tool directly accessible in Google Ads

This tool is already available in some accounts. To access it, simply hover over the ‘Status’ column associated with a specific conversion action.

A contextual tableau de bord will then open. It displays several elements useful for checking tracking:

• Whether or not conversions are recorded
• permettant enhanced conversions
• The status of the consent mode
• Detecting errors in basket data

Errors are highlighted in red, particularly when product IDs or details do not match those in the Merchant Centre feed.

Why this tool is a game changer

In e-commerce, the quality of tracking data directly influences the profitability of campagnes. When a product ID is missing or inconsistent, Google does not attribute the conversion correctly. This distorts statistics, degrades automatic optimisations, and can lead to a loss of budget.

With this nouveaux outils, annonceurs can correct errors upstream. This reduces data discrepancies and optimises campagne management, particularly on Shopping and Performance Max.

How does the Google Ads diagnostic tool work?

This tool performs three essential checks:

• It checks that the basket data is sent correctly for each conversion.
• He checks that the product information is complete.
• It compares the transmitted identifiers with those in Merchant Centre.

The results are clear and colour-coded for quick reading. This approach saves time for marketing teams and enables targeted action to correct errors.

Conclusion: more reliable data, more effective campagnes

With this tool, Google emphasises l'importance de accurate transactional data. Better informed, annonceurs can quickly identify anomalies that are hindering the performance of their e-commerce campagnes.

This nouvelles fonctionnalités Par conséquent offers a simple optimisation tool that can be easily activated and is integrated directly into the Google Ads interface.

Would you like pour améliorer the reliability of your conversion data and boost the effectiveness of your e-commerce campagnes? Our Google Ads agency can assist you with the technical verification of your product feeds and basket tracking.