Google Ads en 2025 – quelles sont les Vice-Président's prédictions?
Since late 2022, AI has revolutionised online search. And the changes continue on Google Ads en 2025. Brendon Kraham even predicts a « seismic shift » in publicité. The reason? A shift in internet users’ behaviour that is forcing change. So what will change en 2025? comment you se prépare pour it? The answers are here.
Quels sont Google Ads’ prédictions for 2025?
In an interview with Media Post, Brendon Kraham, Vice-Président of Global Ads and Search Commerce, a annoncé his prédictions for Google Ads en 2025. Unsurprisingly, artificial intelligence will play a major role in the evolution of moteurs de recherche publicité. More specifically, Brendon Kraham anticipates a « seismic shift« . Nothing less!
New modes of research and interaction
For several years now (with the explosion of ChatGPT), internet users’ search behaviour has been evolving. Today, users search for information and interact with businesses in a much more fluid way. Communications are becoming less formal et plus encore conversational grâce à l'IA. And Il s'agit set to continue changing en 2025.
So for Google, the challenge is to provide better answers to users’ questions, regardless of their level of complexity. And to do so while continuing to generate an excellent retour sur investissement for annonceurs.
Google Ads changes en 2025
To cope with these changes, Google Ads must also transforme itself en 2025. This will be particularly true in the following areas:
- Search beyond mots-clés: to respond to changing search behaviours, Google is turning to plus immersifs and visual multimodal publicité experiences. The idea is to help marketers find and engage their audience cible.
- basées sur l'IA creative tools: the web giant is developing its artificial intelligence solutions to help marketers better intégrer these changes. This includes creating attractive visuals and optimising campagnes, not to mention measuring KPIs.
- Enhanced measurement capabilities across all channels: Google plans to upgrade its main publicité products, such as PMax, Search and Demand Gen. All powered by AI for maximum performance.
Good to know: The developments in Google Ads en 2025 are perfectly aligned with Gemini’s desire pour améliorer Google’s AI search tool. en plus to increased competition, this platform also faces growing regulatory challenges.
With all these changes, annonceurs will have no choice but to adapt and approach marketing digital differently.
comment se prépare pour changes to Google Ads?
More than just the transformation of Google Ads, you need to se prépare pour changes in consumer behaviour. This can be achieved through the following actions:
- Monitor user behaviour;
- Adapt your publicité marketing stratégie;
- teste new outils IA; etc.
If you fail to adapt, you risk falling behind your competitors who are taking advantage of artificial intelligence and the evolution of Google Ads en 2025.
Please do not hesitate to contact our Google Ads agency pour optimiser your publicité campagnes.