Google dévoile DV360 v4 API in beta

On 13 February, Google a annoncé the release of the DV360 v4 API in beta. This version features a number of major changes that offer annonceurs nouvelles possibilités for automating campagne management. Google also a annoncé that it has added nouvelles fonctionnalités to version v3.

Google annonce beta release of DV360 v4 API

Over the past few months, the DV360 API has undergone a series of improvements. A few weeks after les dernières update, which added support for new values, Google is now preparing for a large-scale change. The American company has released a beta version of its DV360 v4 API.

An upcoming version that will stand out thanks to three changes. Firstly, the OptimizationObjective field will now be mandatory for new insertion orders. We also note the removal of targeting management for campagne and InsertionOrder resources, while FirstAndThirdPartyAudience has been renamed FirstPartyAndPartnerAudience.

nouvelles fonctionnalités for DV360 API v3

As mentioned above, this new version is only available in beta. Cela signifie that further major changes could be made to the DV360 v4 API in the coming weeks. These changes will be listed in the release notes as soon as they are published, so annonceurs are advised to check these notes regularly.

Version 3 of the DV360 API Par conséquent still has a bright future ahead of it. That is why Google has also a annoncé that it has added nouvelles fonctionnalités to this v3. These include the addition of un nouveau CreativeType with associated AssetRoles to support asset-based creations. New targeting options by geographical region have also been implemented.

Please note that these nouvelles fonctionnalités, which are now active in the current version, will also be available in the next tested version.

What steps should annonceurs take?

Over the months, the DV360 API has continued pour améliorer to help annonceurs manage and automate their campagnes. To take advantage of le nouveau features recently added to the current version, annonceurs must first update their client libraries.

Finally, several steps are required to make the big shift and migrate de v3 à v4 of the DV360 API. annonceurs will need to update their URLs and update the application. To help annonceurs make this transition as smoothly as possible, Google has provided a comprehensive guide on its support page.

Need assistance with using the DV360 API? Feel free to consult our Programmatic Display agency.