Comment les outils SEO de SearchGPT peuvent améliorer votre visibilité pendant les fêtes ?

With the la période des fêtes approaching, SearchGPT (basées sur l'IA search platform) platforms are on the rise. More et plus encore users are turning to these services to find ingenious gift ideas without having to rack their brains. For annonceurs, this trend represents un nouveau challenge. For many years, brands have been implementing SEO optimisations pour améliorer their ranking in moteurs de recherche results such as Google, but now, surpassing their competitors in the responses provided by basées sur l'IA conversational agents is also becoming a major challenge. découvrez the various SEO tools available to you pour optimiser your ranking on SearchGPT platforms.

Christmas shopping on SearchGPT: SEO optimisations to plan for

For many, Christmas shopping is not always a pleasant experience. So when an basées sur l'IA tool offers the possibility of providing a list of ideas tailored to a relatively specific request, including the set budget and key information about the recipient, it would be a shame not to take advantage of it. Bien que this practice has not yet been adopted by all suppliers, who still overwhelmingly favour Google’s moteurs de recherche, it remains an increasingly worrying trend for brands, who see a growing interest in appearing among the first options offered by platforms.

For annonceurs, it is Par conséquent important to monitor their own mentions on basées sur l'IA search platforms and mettre en œuvre an effective SEO stratégie to strengthen their online presence. Il s'agit a much more complex task than it is for moteurs de recherche. On platforms such as ChatGPT, search is conversational, which makes results more contextual and personalised, and Par conséquent more difficult to categorise.

Profound: an SEO tool to master pour vos holiday stratégie

SEO tools have recently emerged to enable brands to obtain information about how they are mentioned in conversations. Profound, Par exemple, is one of the leaders in this market. This tool generates multiple conversations using variations to run them several times, afin de identify the brands most recommended by different platforms. Through this technology, brands can En savoir plus about their own visibility in the responses provided by platforms and adapt their SEO stratégie accordingly, targeting relevant mots-clés.

Based on a study conducted on toy retailers, the moteurs de recherche Land site web revealed some relevant information provided by Profound. The analysis tool can provide a ranking of visibilité de la marque on a given topic, based on conversations generated on search platforms using artificial intelligence. The percentage shown Par conséquent corresponds to the rate of AI responses that mention the brand in question:

Please note that the visibility of each brand may differ depending on the platform, as the models used are not the same:

It is also possible to determine the position of each competing brand for each of the different themes provided to Profound:

Digital relationships: the secret to an SEO stratégie that works on SearchGPT

But then, how did the brands mentioned above become benchmarks in their field? It’s all about SEO, so it’s worth taking a look at the sources used by AI to provide its answers.

Par exemple, on the subject of toys, it was mainly the content on the TinyBeans site web, aimed at parents, that had the most influence on the results. Autrement dit, this site is considered the leading authority on toy-related content, Selon various basées sur l'IA search models.

Among the top four results, there are no fewer than three content publishers: TinyBeans, Forbes and Parents. Conversely, content provided by the biggest brands in this market, such as Lego and Melissa & Doug, only appear at the bottom of the top 10.

Bien que the analysis carried out on the Profound tool is not sufficient to draw a definitive conclusion about how referencing works, a clear trend seems to be emerging. Unlike moteurs de recherche such as Google, which favour the quality of content provided by the brand afin de highlight it on results pages, it is third-party content that seems to take precedence on SearchGPT platforms.

Par conséquent, for a brand to perform well in the results delivered by these platforms, it must first and foremost be promoted within recognised sources. en plus to the SEO recommendations already mentioned, brands would Par conséquent be well advised to mettre en œuvre digital public relations stratégies and work in collaboration with quality content publishers afin de gain a competitive edge over their rivals.

Would you like pour améliorer your moteurs de recherche optimisation on artificial intelligence-based search platforms? Feel free to consult our SEO agency.