Meta se prépare pour la haute saison avec de nouveaux leviers publicitaires IA

With la haute saison approaching, Meta is strengthening its publicité solutions with a series of new propulsé par l'IA tools. These features, integrated into the Meta Advantage+ suite, are designed to help annonceurs sell more, faster et plus encore easily.

With these innovations, Meta aims to simplify content creation, improve distribution, and maximiser performance on Instagram, Facebook, and Reels.

Practical tools for better conversion

Meta has a annoncé several key nouvelles fonctionnalités with a clear objective: to transforme campagnes into conversion drivers during peak sales periods.

• publicité with creators: Creator Marketplace now includes advanced filters (languages, countries, audience). en plus, brands can intégrer creator testimonials directly into their publicité.
• propulsé par l'IA shoppable reels: Meta can automatically generate a vertical video de a single image. This format, optimised for mobile, could increase conversions by up à 7% Selon initial tests.
• Flexible Media: this feature automatically adapts visuals to the most effective placements. This enables brands to increase their efficiency, with results of up to 23% more conversions.
• Shops ads and omnicanal campagnes: these formats, now available in several countries (including France), enable annonceurs to target both online users and in-store shoppers. Meta cites the example of Target, which recorded a 51% increase in ROAS.

Responses tailored to current challenges

These nouvelles fonctionnalités come at just the right time. During la haute saison, brands need to capture attention quickly while optimising their retour sur investissement.

With AI, Meta offers them:

• Time savings in the production of visuals
• Better adaptation to the formats used by audiences
• Simplified management of multicanal campagnes

Cela permet annonceurs to focus on their commercial stratégie, while letting AI drive certain operational optimisations.

Towards gradual generalisation in Meta Ads Manager

Currently being a déployé, these tools will gradually be integrated into all accounts. Meta also plans pour améliorer its creative analysis system by identifying the performance of each element: visuals, text and video.

This shift towards AI could well redéfinit the standards of digital publicité during peak periods, making performance more accessible, even with limited internal resources.

Want to tirer parti de Meta’s AI publicité tools to boost your end-of-year campagnes? Our Social Ads agency will help you develop an effective stratégie tailored to your market.