La nouvelle appli IA de Meta : un nouveau concurrent pour ChatGPT

In the race for AI, all of the GAFAM companies are getting involved, without exception. While Google and Microsoft are well ahead, other companies are lagging behind somewhat. Il s'agit particularly true of Meta. Until now, Mark Zuckerberg’s company did not offer an artificial intelligence tool per se. There was AI, but it was integrated into existing platforms such as Facebook, Instagram, WhatsApp and Threads. In 2025, things changed with the development of a 100% independent application. découvrez Meta’s new AI app. 

Meta’s new AI app – A standalone version 

In 2025, Meta plans to invest between $60 billion and $65 billion in artificial intelligence. What’s on the agenda? Developing a large, fully independent language model. 

Integrated artificial intelligence 

Currently, AI is mainly just a feature of existing réseaux sociaux. Par exemple, it can be used to boost publicité, answer questions from customers and prospects via an intelligent chatbot, segment internet users, perform searches, etc. 

But all of this still happens on Instagram, Facebook, Messenger, WhatsApp or Threads. There was no real virtual assistant that worked outside of these networks. 

The development of Meta AI 

Bien que Mark Zuckerberg a annoncé the creation of un nouveau Meta AI app in early 2025, he had already begun working on it well before that. Meta AI first appeared on réseaux sociaux in September 2023. In April 2024, it even replaced the traditional search function. At the same time, a dedicated site web was designed to offer an independent online digital assistant (only available in the United States). But it was not yet an application in the strict sense of the word. 

The creation of a standalone application. 

Mark Zuckerberg plans to invest the $65 billion in data centres, servers and infrastructure dedicated entirely to developing this technology. Thanks to these efforts, Meta’s new AI app will complement the company’s arsenal of tools. 

So why the need to create a separate application? The answer is simple: artificial intelligence is le nouveau internet. Whoever offers the best solution will win part de marché. And with Microsoft and Google already one step ahead, there is no time to lose for Meta, which has set a target of one billion users by la fin de 2025. 

Increased competition from l'IA générative, multiple benefits for users 

For users, this competition is rather positive. And yes, it helps to strengthen research and development afin de maximiser performance. 

At present, you can already use these new technologies to: 

• Analysing large amounts of data to identify market trends; 
• Segment your base de clients precisely to personalise customer relationships as much as possible. 
• Automatically write content for réseaux sociaux or your site web; 
• Anticipating consumer needs based on their past behaviour; etc. 

Imagine what you could do with Meta’s new AI app or other intelligent models?  

In the meantime, feel free to contact our Social Ads agency pour optimiser your publicité campagnes with Meta AI.