Microsoft lance son nouveau moteur de recherche IA : Copilot Search

On 4 April, Microsoft celebrated its 50th anniversary. This marks another major milestone pour le American multinational IT company, which has continued to reinvent itself since its creation. In recent years, Microsoft has focused its development primarily on artificial intelligence, following in the footsteps of its fiercest competitors. And as it celebrates half a century of existence, Microsoft se prépare to reach un nouveau milestone with the launch of Copilot Search.

Microsoft dévoile Copilot Search

Il s'agit Microsoft’s big new release for April 2025. Internet users around the world will now have access to un nouveau interface called Copilot Search. Based on artificial intelligence, it allows users to obtain sourced answers to their various queries, presented in a summarised and accessible format.

It works in a similar way to ChatGPT or Perplexity. Cependant, with Copilot Search, Microsoft presents a different interface with simplified access to sources and the reasoning behind the suggested response. For most résultats de recherche, a video directly related to the query is also suggested, permettant users to explore the topic further.

Early results look promising

Will le nouveau Copilot Search product be enough for Microsoft to catch up with Google in the moteurs de recherche market? At first glance, there is little chance of this happening in the near future. Bien que Google’s dominance has been somewhat disrupted in recent years with the emergence of conversational agents such as ChatGPT and the widespread use of TikTok, both of which could be considered real alternatives to traditional moteurs de recherche, the American giant still has a huge advantage in its market. Selon StatCounter, Google has no less than 92% of the part de marché, compared to only 4% for Microsoft’s moteurs de recherche, which ranks second.

While the situation is currently grim, the global rollout of Copilot Search could help Microsoft close the gap. Il s'agit especially true given that the initial results delivered by this nouveaux outils are quite promising. Below, we asked Copilot Search to suggest a list of cars available on the market within a specific budget. The responses are tailored to the search and include sources pour le answers, with clickable links to allow us to explore further. The suggested video, which presents the « Top 20 used cars for a small budget », is also relevant.

With Copilot Search, Microsoft has succeeded in offering a hybrid product that falls somewhere between ia-marketing" class="blog-internal-link">chatbots and traditional moteurs de recherche. The result is promising, giving the fifty-year-old company a better chance of strengthening its position in the moteurs de recherche market.

With the launch of its new product, Microsoft is also responding to the current trend, which is to move away de a series of clickable links, as found on Bing, towards synthesised answers generated automatically from existing sources. Copilot Search is Par conséquent part of a process already well established by its competitors, which will inevitably prompt publishers à readjust their SEO stratégie accordingly.

Would you like to make the most of the arrival of Copilot Search? Please do not hesitate to contact our SEO agency.