Performance Max évolue: nouveaux objectifs clients and amélioré contrôle visuel

For once, Performance Max has a présenté nouvelles fonctionnalités to help annonceurs maximiser their retour sur investissement. In April 2025, the focus is on PMax customer objectives. de retaining inactive customers à reporting on acquisition costs, le nouveau tools should enable you pour optimiser customer lifecycle management. en plus to these updates, Google’s platform has also a présenté automated image enhancement. découvrez all le nouveau PMax features. 

quelles sont les new PMax customer targets? 

Retention targets for inactive customers 

When faced with inactive customers, it can sometimes be difficult to know comment respond. That’s where les dernières Performance Max features come in. The platform allows you to quickly identify and prioritise former high-value customers. From there, you can define who sees which ads and when. 

By doing so, annonceurs can bid more aggressively and strategically on inactive users. By placing the right publicités at the right time to the right person, you maximiser your chances of reviving a few dormant former customers. 

Reports on acquisition costs 

en plus to PMax customer objectives for retention, Google’s platform also optimises acquisition tracking. Here, go to « new customers only » and « new customer value ». You will see a column dedicated to acquisition client costs. 

An excellent way to maximiser the ROI of each of your publicité campagnes. 

Are there any other Performance Max improvements?

en plus to optimising customer lifecycle management, Performance has also a présenté new imaging tools. The aim? To give annonceurs greater flexibility and creative diversity. 

Specifically, these automated image enhancements involve two nouvelles fonctionnalités: 

• Image sourcing: you can automatically source images de your pages de destination. No need à switch between tools to design visually appealing pages de destination. 
• Image enhancement: horizontal, vertical, vignette, etc. Performance Max intelligently crops each of your images. With multiple versions of the same image, you can multiply your creative possibilities. 

en plus to these features, Google plans to add defocusing and animation. But for that, we will have to wait pour le new PMax update. 

What do these nouvelles fonctionnalités change? 

Between le nouveau PMax customer objectives and automated image enhancements, Google is addressing annonceurs’ key concerns. It’s not just about acquiring more et plus encore customers, but above all about retaining existing ones with greater control over retention, effective reporting and better creative resources. All this, combined with artificial intelligence features, makes Performance Max one of the most popular publicité tools on the market. 

Want to try out these features? Feel free to contact our Google Ads agency pour optimiser your publicité campagnes.