Pinterest Predicts : les tendances à surveiller pour 2026

At la fin de each year, Pinterest publishes its Predicts 2026 trends report. This has become a key event for annonceurs who want to anticipate trends before they become established. The aim is clear: to help brands understand what will capture their audience’s attention in the coming months and adjust their publicité campagnes accordingly.

This report is based on an analysis of searches carried out by hundreds of millions of users every month. Unlike fleeting trends, Pinterest identifies signals that are growing rapidly and are set to become standards. For annonceurs, Il s'agit a valuable source of information for creative stratégies, targeting messages and activating the right levers at the right time.

Decorating Trends – 2026 abandons minimalism in favour of a bold mix

The Pinterest Predicts 2026 report heralds a year marked by self-expression and optimism, with four major interior design trends: Afrohemian (a fusion of African and bohemian influences), Chapithome (circus spirit and bold stripes), Neo Deco (Art Deco revisited with chrome and brass) and Ovniprésent (cosmic aesthetics and opalescent finishes).

Afrohemian: when African heritage meets bohemian spirit

The Afrohemian trend is shifting de traditional « boho-chic » à narrative maximalism with high perceived value, driven by explosive growth in search intent: +220% for Afro-bohemian decor and +210% for Berber. For marketing experts, this segment represents a high-end conversion opportunity by targeting Boomers and Gen X through a mix of social proof (sourced craftsmanship) and content commerce focused on authenticity (Adire fabrics, Ethiopian art). Capitalising on these signals optimises ROAS by deploying immersive visual campagnes that transforme the product into an object of cultural transmission, ensuring strong organic resonance and immediate competitive differentiation.

Chapithome: circus spirit comes indoors, chic version

The Chapithome trend embodies the shift towards « controlled theatricality », where vintage circus aesthetics become a premium differentiator for Millennials and Boomers. With search signals exploding for XXL stripes (+130%) and structured scenography, this trend offers brands an opportunity for activation through high-impact visual marketing that combines eccentricity and sophistication. By en tirant parti de this elegant « clowncore » in their campagnes, annonceurs can capture attention at the top of the funnel (inspiration phase) while capitalising on bold and highly memorable brand storytelling.

Fashion Trends – The laboratory of hyper-expressiveness

Glamoratti: the confident return of maximalism

The Glamoratti trend spells la fin de Quiet Luxury in favour of ostentatious maximalism driven by Gen Z in search of strong social signalling. Fuelled by an explosion of retro-luxury data (+225% on « 80s luxury »), this aesthetic is based on architectural silhouettes (XXL shoulders, high collars) and power accessories. For annonceurs, it is a massive notoriété de marque lever: an opportunity to deploy excessive marketing where « Kitsch-as-a-Statement » becomes a premium differentiation tool, ideal for boosting the completion rate of short video formats thanks to its disruptive visual impact.

Food Trends – The Reinvention of Simple Products

Chou buisness: un nouveau culinary playground

In 2026, cabbage will dethrone cauliflower and become the star ingredient. Crispy cabbage steaks, cabbage leaf tacos and even kimchi cocktails: it will feature in creative and comforting recipes sought after by Boomers and Gen X. Searches are exploding for sautéed bok choy (+35%), cabbage ravioli (+110%) and even fermented recipes (+35%), signalling a strong comeback for simple vegetables, revisited with desire and modernity.

Travel Trend – A radical sensory immersion

All-risk holidays: when the unknown becomes the ultimate destination

What’s more, en 2026, travelling will be less about relaxation et plus encore about adrenaline rushes. Class 5 rafting, abseiling down waterfalls, holidays centred around major sporting events: holidays will become an intense, almost performative experience. Research reflects this shift: motor racing events (+85%), adventure tourism (+75%), rafting (+35%) and football matches (+50%). This trend marks a departure from the comfort zone and a quest for thrills, experienced and shared as a real travel trophy.

Cross-cutting trend – la fin de clinical minimalism in favour of « identity maximalism »

Gummy Gummy More: the return of comfort

The Gummy Gummy More trend leverages « Dopamine Decor » and aesthetic regression to capture Gen Z and Millennials seeking emotional comfort. With massive data signals on tactile sensory experiences (+130% on jelly blush) and bright visuals (+100% on gummy aesthetics), this trend transforme the product into a playful and highly « Instagrammable » object of pleasure. For brands, the marketing challenge is to convert this translucent, gel-like aesthetic into a powerful driver of brand recall and virality on social platforms, focusing on product design that stimulates engagement through emotion and colour.

Key points to remember for 2026

Afrohemian, Chapithome, Gummy Gummy More and Glamoratti reflect the same dynamic: Pinterest users want strong, emotional worlds that reflect their identity. For brands, anticipating these trends is not just about following an aesthetic, but understanding what it says about consumer expectations. In 2026, inspiration will become a strategic lever in its own right, at the crossroads of creativity, emotion and performance.

To turn these trends into performance drivers on Pinterest, anticipation makes all the difference.
Our Social Ads agency supports you every step of the way with your stratégies.