faut-il start publicité on Pinterest? 

Much more discreet than TikTok, Instagram or X, Pinterest remains one of the must-have social networks. a lancé in 2010, the platform now attracts more than 500 million active users per month. And yet, when it comes to marketing campagnes, brands don’t think about publicité on Pinterest. Big mistake! Through its mini site, the app reminds us that it’s not just there to offer pretty visual content. From an publicité perspective, Pinterest also has many advantages. Let’s find out what they are. 

Why advertise on Pinterest?

In January 2025, Pinterest a lancé a new mini-site. The aim? To highlight the advantages of its publicité tools. And there are several. 

Qualified users 

Pinterest presents several statistics demonstrating its users’ propensity to make purchases: 

• Compared to other platforms, users are 90% more likely to shop. They are there to compare and find products they like, not to be entertained. 
• Pinterest users spend on average 40% more than on other platforms. 

So if you want to convert your audience and sell your products, publicité on Pinterest is no longer an option. It’s a necessity. 

Popularity among Generation Z

For a long time, Pinterest was limited to interior design solutions, a topic that did not necessarily interest Generation Z. Cependant, things have been changing in recent years. Pinterest has managed pour attirer younger users, who are increasingly engaged on the platform. 

Il s'agit evidenced by the fact that over 40% of active users are part of Gen Z. 

Media bonuses

To increase its publicité revenue, Pinterest intends pour attirer brands. To do so, the platform offers them media bonuses. Il s'agit direct support for annonceurs to increase the performance of their campagnes. 

The form of this support varies Selon the brand’s expenditure, offers and needs. 

Innovative publicité tools 

Premiere Spotlight is Pinterest’s flagship publicité tool. It gives brands twice the impression rate of any auction. 

As an added bonus, this tool improves ad recall on Pinterest (up to 1.5 times more lifts). 

Alongside Premiere Spotlight, annonceurs can also use Performance+ to see their CPA rates increase by 20%. 

With the tools available and a growing audience ready to make purchases, it would be a shame not to advertise on Pinterest. Especially since le nouveau positions taken by Meta and X may cause some uncertainty. 

comment Commencer on Pinterest? 

Not sure where to start when it comes to publicité on Pinterest? The good news is that there are plenty of online resources available. The platform offers a range of tools to guide you step by step, not to mention its media bonus. 

And if you want to mettre en œuvre a stratégie that delivers long-term results, do not hesitate to contact our Social Ads agency pour optimiser your publicité campagnes.